Midtwon Athletic Club Content Relevance Audit | Fresh & Timely Content
Audit conducted on Jan 27, 2025
Fresh & Timely Content Audit
Audit
Midtown Athletic Club’s career site lacks fresh and timely content, which significantly impacts its ability to engage and inform job seekers. A dynamic and evolving career site should reflect the company’s culture, hiring activity, and industry presence, yet there are no social media integrations, employer blogs, company news updates, or event announcements present. This absence creates a static experience where job seekers receive only basic job postings without any insight into the company’s ongoing initiatives or work environment.
Without regularly updated content, the site misses an opportunity to showcase workplace events, employee achievements, and evolving company initiatives, which are key factors in attracting modern candidates. Social media feeds, recent hiring news, or even a simple “What’s Happening at Midtown” section could significantly improve engagement by providing real-time updates about the company’s culture and opportunities.
Additionally, many leading career sites use company blogs or video content to humanize the brand and keep content fresh, offering a behind-the-scenes look at what it’s like to work at the organization. Midtown could benefit from employee spotlights, workplace event recaps, or insights into leadership perspectives—content that not only makes the site feel more lively and authentic but also helps candidates stay informed and engaged.
The Not Satisfactory rating reflects a critical gap in the career site’s ability to keep job seekers connected and interested. Adding news updates, social engagement elements, or fresh employer branding content would create a more dynamic and inviting experience, ensuring that candidates see Midtown as an active, thriving employer rather than a static job board.
Best Practices
A career site must remain dynamic, offering regularly updated content that reflects the company’s ongoing activities, industry trends, and job market shifts. Integrating social media feeds, employer blogs, company news, and event announcements provides job seekers with real-time insights into company culture and hiring activity.
Candidates should be able to see evidence of an active, evolving workplace, which signals that the company is engaged, responsive, and committed to transparency.
Best Practices
A career site must remain dynamic, offering regularly updated content that reflects the company’s ongoing activities, industry trends, and job market shifts. Integrating social media feeds, employer blogs, company news, and event announcements provides job seekers with real-time insights into company culture and hiring activity.
Candidates should be able to see evidence of an active, evolving workplace, which signals that the company is engaged, responsive, and committed to transparency.
