Midtwon Athletic Club Content Relevance Audit | Personalized Content
Audit conducted on Jan 27, 2025
Personalized Content Audit
Audit
Midtown Athletic Club’s career site incorporates some level of personalized content, primarily through career areas, featured jobs, and location-based job listings. These elements help categorize opportunities and provide job seekers with structured entry points, making the site easier to navigate. The featured jobs section, in particular, is a step in the right direction, offering more engagement than standard job descriptions by providing additional role insights and links to relevant locations.
However, the execution of personalized content remains fairly basic. While career areas are mapped to jobs, they lack in-depth information about each career path, leaving job seekers without context on what makes each area unique. Instead of just listing available positions, these pages could be enhanced with role overviews, growth potential, day-in-the-life insights, or employee testimonials to create a more immersive and informative experience.
Similarly, location pages are functional but uninspiring, as they primarily serve as job listing hubs rather than providing a sense of what it’s like to work at each location. Incorporating local culture insights, photos of the workplace, leadership spotlights, or community involvement details could help job seekers feel more connected to the environment.
The career site currently lacks AI-driven recommendations or dynamic content adjustments based on user behavior, which are becoming standard in modern career sites to enhance engagement and relevance. Features like suggested jobs based on browsing history, career path recommendations, or personalized content blocks would make the experience feel more tailored to individual job seekers, guiding them more effectively through their journey.
The Neutral rating reflects a solid foundation with room for significant improvement. While the site organizes content in a way that makes navigation easier, it misses the opportunity to create a truly personalized experience that guides, informs, and engages candidates at every stage of their job search. Strengthening career area content, enriching location pages, and integrating dynamic personalization would elevate Midtown’s ability to connect with job seekers in a more meaningful and impactful way.
Best Practices
A well-optimized career site does more than just list jobs - it curates content that aligns with the job seeker’s journey. Personalization enhances engagement by displaying career areas, featured roles, and location-based content tailored to user behavior. Candidates should feel guided through the experience, whether they are early in their exploration or ready to apply. Smart recommendations based on browsing history, AI-driven content placement, and dynamic page elements ensure a highly relevant and engaging experience that encourages deeper exploration.
Best Practices
A well-optimized career site does more than just list jobs - it curates content that aligns with the job seeker’s journey. Personalization enhances engagement by displaying career areas, featured roles, and location-based content tailored to user behavior. Candidates should feel guided through the experience, whether they are early in their exploration or ready to apply. Smart recommendations based on browsing history, AI-driven content placement, and dynamic page elements ensure a highly relevant and engaging experience that encourages deeper exploration.
