Midtwon Athletic Club Content Relevance Audit | Job Descriptions
Audit conducted on Jan 27, 2025
Job Descriptions Audit
Audit
Midtown Athletic Club’s job descriptions provide clear and informative content, ensuring candidates understand the core responsibilities and expectations of each role. The formatting is structured well, making it easy to scan and digest key details. Including a cityscape image of the job location is a thoughtful addition, helping candidates visualize where they would be working, which adds a slight touch of personalization. However, while the descriptions are functional, they lack the engaging elements that turn job postings into compelling career stories.
The biggest shortcoming is that the content feels text-heavy and uninspired, offering little beyond the essential job details. There are no storytelling elements, no employee testimonials, and no embedded visuals or videos to make the page more dynamic. Candidates today expect job postings to go beyond mere responsibilities and qualifications—they want to understand how the role fits into the larger company mission, what the work environment is like, and what career growth opportunities exist. Adding branded elements such as benefits breakdowns, insights from current employees, or even a brief video introduction would help transform these postings into more engaging recruitment tools.
Additionally, not all job descriptions maintain the same level of quality, creating inconsistencies in the candidate experience. Standardizing job postings with clear sections for company culture, growth potential, and team dynamics would provide a more cohesive and compelling job search experience.
The Neutral rating reflects a well-structured but uninspired approach to job descriptions. While the fundamentals are in place, the lack of visual engagement and storytelling leaves room for improvement. By incorporating multimedia elements, employee perspectives, and stronger branding, Midtown can make its job postings not just informative, but truly enticing for prospective candidates.
Best Practices
A job description is often the first impression a candidate has of an opportunity, making it a critical element in the application process.
Instead of generic or overly technical descriptions, job postings should be engaging, clearly formatted, and structured to highlight key details such as job responsibilities, company culture, and career growth opportunities. Including full location details, job types, and branding elements such as employee testimonials, videos, or benefits breakdowns transforms job descriptions from static text into compelling career stories.
Candidates should walk away with a clear understanding of the role’s expectations, the company’s values, and why they should apply.
Best Practices
A job description is often the first impression a candidate has of an opportunity, making it a critical element in the application process.
Instead of generic or overly technical descriptions, job postings should be engaging, clearly formatted, and structured to highlight key details such as job responsibilities, company culture, and career growth opportunities. Including full location details, job types, and branding elements such as employee testimonials, videos, or benefits breakdowns transforms job descriptions from static text into compelling career stories.
Candidates should walk away with a clear understanding of the role’s expectations, the company’s values, and why they should apply.
