Midtwon Athletic Club
Career Site Audit
Audit conducted on Jan 27, 2025
Internal Linking Structure Audit
Audit
The internal linking structure of Midtown Athletic Clubs’ career site is well-developed, supporting both SEO performance and user navigation.
The site exhibits a healthy distribution of internal links, ensuring that key pages, such as job listings and category pages, receive sufficient link equity to enhance their visibility.
The orphan pages report indicates that there are no pages without internal links, which is a positive sign that all content is integrated into the site’s navigation structure.
The maximum click depth is 3, with an average depth of 1.81, meaning that most pages can be reached within two clicks from the homepage. This shallow depth improves crawl efficiency and helps job seekers find relevant content quickly. The anchor text distribution is varied and contextually relevant, supporting search engines in understanding the relationships between pages.
Overall, the internal linking structure is strong, with no significant gaps in content discoverability or crawlability.
Best Practices
Internal linking refers to how pages on your site are connected through hyperlinks. For career sites, a strong internal linking structure helps distribute page authority, improves crawl efficiency, and guides job seekers to relevant opportunities.
To optimize internal linking, ensure key pages—like job categories, high-priority job listings, and career advice content—are well-linked from other pages. Use descriptive anchor text that clearly indicates the linked page’s content, such as “View Marketing Jobs in Toronto” instead of generic terms like “click here.” Regularly audit for orphan pages (pages with no internal links pointing to them) to ensure all important content is discoverable by search engines. Maintain a shallow click depth, ideally within three clicks from the homepage, to enhance crawlability and user experience. Leverage contextual links within job descriptions to related roles or company culture pages to encourage deeper site exploration. Lastly, regularly review the internal link structure as new content is added to maintain optimal navigation and SEO performance.
Best Practices
Internal linking refers to how pages on your site are connected through hyperlinks. For career sites, a strong internal linking structure helps distribute page authority, improves crawl efficiency, and guides job seekers to relevant opportunities.
To optimize internal linking, ensure key pages—like job categories, high-priority job listings, and career advice content—are well-linked from other pages. Use descriptive anchor text that clearly indicates the linked page’s content, such as “View Marketing Jobs in Toronto” instead of generic terms like “click here.” Regularly audit for orphan pages (pages with no internal links pointing to them) to ensure all important content is discoverable by search engines. Maintain a shallow click depth, ideally within three clicks from the homepage, to enhance crawlability and user experience. Leverage contextual links within job descriptions to related roles or company culture pages to encourage deeper site exploration. Lastly, regularly review the internal link structure as new content is added to maintain optimal navigation and SEO performance.
Audit & Rating by:
Amy G.
Senior UX Specialist, Adverto Inc.
