Midtwon Athletic Club
Career Site Audit
Audit conducted on Jan 27, 2025
On-Page SEO Structure Audit
Audit
The on-page SEO structure for Midtown Athletic Clubs’ career site demonstrates solid optimization.
The audit shows that meta titles are present, unique, and within the ideal length range of 44–85 characters. These titles are descriptive and appear to be well-optimized for relevant keywords, which supports both SEO rankings and click-through rates from search results.
Meta descriptions are also in place, ranging from 9 to 239 characters. While most descriptions are concise and effective, a few may be overly short, potentially missing opportunities to provide richer context for search snippets. There are no missing or duplicate meta titles or descriptions, indicating strong consistency and attention to detail. However, the absence of data on H1 tags and image alt text limits the completeness of the audit. H1 tags are critical for defining page topics, while alt text supports accessibility and image SEO.
Overall, the site’s metadata is well-structured, supporting strong visibility in search results, with room for improvement in content hierarchy and image optimization.
Best Practices
On-page SEO structure involves optimizing individual pages for search engines and users. For career sites, this includes optimizing job postings, category pages, and employer brand content to attract both search engines and job seekers.
Ensure each page has a unique, descriptive meta title and meta description that incorporate relevant keywords, such as job titles and locations. Titles should be concise (50–60 characters) but informative, while descriptions (150–160 characters) should highlight key benefits to entice clicks. Use clear H1 tags to define the main topic of each page, typically the job title on a job posting. Include descriptive H2 tags to structure additional content, such as qualifications and responsibilities. For images, add alt text to improve accessibility and enhance SEO for visual search. On job listings, use structured data (like JobPosting schema) to help search engines understand the content and improve visibility in rich search results. Regular audits will help maintain consistency, identify duplicate content, and ensure metadata remains aligned with current SEO best practices.
Best Practices
On-page SEO structure involves optimizing individual pages for search engines and users. For career sites, this includes optimizing job postings, category pages, and employer brand content to attract both search engines and job seekers.
Ensure each page has a unique, descriptive meta title and meta description that incorporate relevant keywords, such as job titles and locations. Titles should be concise (50–60 characters) but informative, while descriptions (150–160 characters) should highlight key benefits to entice clicks. Use clear H1 tags to define the main topic of each page, typically the job title on a job posting. Include descriptive H2 tags to structure additional content, such as qualifications and responsibilities. For images, add alt text to improve accessibility and enhance SEO for visual search. On job listings, use structured data (like JobPosting schema) to help search engines understand the content and improve visibility in rich search results. Regular audits will help maintain consistency, identify duplicate content, and ensure metadata remains aligned with current SEO best practices.
Audit & Rating by:
Anthony M.
Senior Security Architect, Adverto Inc.
