A Glossary of Terms for Career Site Production

In the world of career site production, understanding the terminology used in the process is crucial for effective communication and successful implementation. To provide you with a comprehensive overview, we have organized key terms into various themes. This glossary will cover terms related to platforms, technology, content, branding, design, and more. By familiarizing yourself with these terms, you'll be equipped to navigate the intricacies of career site production with confidence.

Platform and Technology:

Content Management System (CMS):

A software platform that enables the creation, editing, organization, and publication of digital content on the career site. It simplifies content management and allows multiple users to collaborate.

Application Tracking System (ATS):

A software system used by employers to manage and track job applications and recruitment processes. It helps streamline the hiring workflow, store applicant data, and facilitate communication with candidates.

Responsive Design:

A design approach that ensures the career site adapts and provides an optimal viewing experience across various devices and screen sizes, including desktops, tablets, and mobile devices.

API Integration:

The process of connecting the career site with external systems or databases using application programming interfaces (APIs). It allows for seamless data exchange and integration with recruitment systems, social media platforms, or third-party tools.

Content and Branding:

Employer Branding:

The process of creating and promoting a distinctive identity and reputation of an organization as an employer. It involves shaping and communicating the organization's values, culture, and employee experience to attract and retain top talent.

Job Descriptions:

Written summaries that outline the responsibilities, requirements, and qualifications for a specific job opening. They provide candidates with essential information to determine their fit for the role.

Call-to-Action (CTA):

A prompt or button on the career site that encourages visitors to take a specific action, such as applying for a job, subscribing to a newsletter, or contacting the HR department.

Employer Value Proposition (EVP):

A unique set of benefits, rewards, and opportunities that an employer offers to attract and retain employees. It encompasses both tangible and intangible factors that differentiate the organization from competitors.

Design and User Experience:

User Interface (UI):

The visual elements and interactive components of the career site that users interact with, including buttons, menus, forms, and other graphical elements.

User Experience (UX):

The overall experience a user has when interacting with the career site, including ease of navigation, clarity of information, and overall satisfaction. UX focuses on enhancing usability and engagement.

Visual Design:

The aesthetic and graphical elements of the career site, including color schemes, typography, imagery, and overall layout. Visual design aims to create a visually appealing and cohesive user experience.


Designing the career site to be accessible to users with disabilities, ensuring equal access to information and functionality. It involves following accessibility guidelines and providing alternative text, captions, and keyboard navigation options.

Analytics and Optimization:

Search Engine Optimization (SEO):

The practice of optimizing the career site to improve its visibility and ranking in search engine results. It involves various techniques, including keyword research, content optimization, and link building.

Conversion Rate:

The percentage of career site visitors who take the desired action, such as submitting a job application or signing up for email updates. It is a metric used to measure the effectiveness of the career site in achieving its goals.


The collection and analysis of data related to the performance of the career site. It includes metrics such as website traffic, user behavior, conversion rates, and engagement levels. Analytics help optimize the career site based on data-driven insights.

This glossary has provided you with a comprehensive list of terms related to career site production, organized into different themes. By understanding these terms, you'll have a solid foundation to communicate effectively and navigate the complexities of career site production. Whether you're involved in platform selection, content creation, branding, design, or optimization, these terms will serve as your guide to success in developing a powerful and engaging career site.